When you search anything using a search engine such as Google then it is more likely that you will click on the first few results which dropdown. Besides, 75% of users don’t scroll to the second page and click on the results of the first page.
What’s the point of having a beautiful website if your buyers can’t find you organically? The simple answer is to work on Search Engine Optimization i.e., SEO of your website.
But wait..!!! Why should you do SEO?
As a business owner lets deep dive and sees the importance of SEO in any business:
- SEO is cost-effective- SEO is all about ranking organically, it’s a long-term game as you can see in paid ads. As long as you have money to put into you will get results but once you run out of money you will start losing your ranking.
- SEO builds trust and credibility- From a Customer’s point of view, the websites which are ranking on the top of the search results build more trust and credibility than the websites whose ranking are low.
- SEO impacts the buying cycle- When you are about to buy a product or service then this is the time when we use the internet actively and before buying anything we tend to check online the reviews, the specifications, the feedback of the customers of the product and other stuff. If you are ranking on the first few results then from the buyer’s perspective it creates trustworthiness about your product or service.
- Local SEO- Search Engine Optimisation also brings great growth opportunities for local businesses with local SEO business can boost the number of walk-ins to their offline stores. Hence, the importance of SEO in Digital Marketing is huge.
- Get ahead of your competition with SEO- The amazing fact is that you don’t need to be the best in SEO, you just need to get a little ahead of your competitors so that you can outrank your competitors and this will help you to get more clicks.
- It benefits other marketing initiatives- If you are ranking on top search results then you can divert your website traffic to your Email List, Social Media Platforms, Lead Magnets, etc. To be very precise if you own the traffic then you are the king of your industry.
- It is Trackable- You can easily set up different trackable conversions based on page views, order completion, click-to-call, etc. You can get a better idea of how people are finding you, what’s your ranking on a particular keyword, etc.
These were some of the key elements of why SEO is important for your business.
Top 10 Benefits of SEO:
- Having a video on a landing page of a website makes it 53% more likely to show up on the first page of Google.
- 30% of users prefer organic search results over paid ads.
- There are 3.8 million searches every minute on Google.
- Nearly 46% of Google searches are local hence, you need to work on your local SEO too.
- On the first page alone, the first 5 organic results account for 60% of the clicks.
- 50% of search queries contain 4 or more words.
- 25% of small business websites don’t have an H1 tag.
- 61% of Google searches are done via mobile devices.
- Mobile searches for “where to buy” + “near me” have grown over 200%.
- 69% of smartphone users are more likely to buy from companies whose sites answer their questions easily, hence, you need to rank according to your buyer’s intent, know why SEO is important for your business and plan accordingly.
Conclusion
I hope you now have a better understanding of how SEO may help your company succeed. Get in touch with Digital PRC if you’re still unsure about how things work and need some assistance. We’re here to help you expand your business.