What is content marketing?
Content marketing is a process of creating, distributing, sharing, and publishing content to reach your target audience and attract them. Also, to increase your brand awareness, reach, and sales.
Examples of content marketing are as follows:
- Blogs
- Social media content
- Podcast
- Videos
- Emails
- Infographics
- And many more
When we talk about digital marketing then our content should include the following parameters:
- Informative
- Useful
- Engaging
- Interactive
- Creative
- Innovative
- Relevant
- Original
- Personalized
- Insightful
- Shareable
Content marketing helps in following marketing tactics and examples of content marketing platforms:
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Social Media Optimisation (SMO)
- Social Media Marketing (SMM)
- Email Marketing
- SMS Marketing
- Mobile Marketing
What points you need to keep in mind before creating content:
When you are in content creation don’t create content randomly or anything you like, love, find interesting, or anything trending or viral.
Always create a content strategy that aligns and helps you achieve your business goals or desired result.
For creating quality and consumer focus content, below are a few points:
- Identify your target audience: You should know your customer Avatar or buyer’s persona and create content around their problems and topics that interest them.
- Content should be easily understandable by the audience: Create content that resonates with your buyer’s persona. For example, if you are targeting youth then you can include memes because The youth connect more with memes.
- Content calendar: Prepare a strategic content calendar that includes the questions which your target audience is asking, create content around that questions, problems and their solutions. Content should be informative and useful for your audience and publish content that is relevant to your target audience.
Benefits of content marketing:
- Your audience will trust you- Create content around your business that builds a relationship with your audience, create content that answers the question of your customers and that genuinely helps your customers, then it is more likely that your customers will trust your advice.
- You generate more leads- If your audience interacts with your content then it is more likely that they will purchase from you in the near future and if you are placing your call to action in the right manner it will automatically help you to generate leads.
- Content marketing is cost-effective- A study shows that content marketing costs about 62% less than traditional marketing tactics and it generates 3 times more leads.
- Today’s buyers are online- Studies show that 79% of online shoppers spend at least 50% of their shopping time researching products.
Don’t just create content, create a proper marketing funnel!
The marketing funnel is all about qualifying a lead, understanding the buyer journey, and quantifying them at each stage to bring value in the life of your customer in exchange for your product or service.
The marketing funnel is divided into 3 stages:
- Top of the Funnel (TOFU)
- Middle of the Funnel (MOFU)
- Bottom of the funnel (BOFU)
Top of the Funnel
This is the awareness stage and in this stage nurture your audience by a Blog post, Email Newsletter, Checklist, Ebook, Social Media Content, Educational webinar, Infographics, Podcast, Guide to, Tutorial, how-to video, etc.
Middle of the funnel
This is the evaluation stage of the customer. This stage includes your customer’s testimonial, catalogue, case study, free sample, demo videos, product specification, frequently asked questions of your customers and email nurturing.
Bottom of the funnel
This is the Purchase stage, in this, you need to provide the live demo of your product, pricing page, free trial, coupon and free consultation.
Conclusion
I hope you now have a better understanding of how SEO may help your company succeed. Get in touch with Digital PRC if you’re still unsure about how things work and need some assistance. We’re here to help you expand your business.