What is advertising?
Advertising is a set of marketing activities that are used for communicating information about your product and services and how it can add value to people’s lives through various marketing channels or media.
Advertising is a part of marketing and it is Paid Medium to promote your business.
What are the 3 types of advertising?
The 3 types of advertising are discussed below:
- Above the line: Examples of above the line advertising activities are as follows, Television, Newspaper, Radio, etc.
- Below the line: Examples of below-the-line advertising activities are as follows, Pamphlet Distribution, Trade Shows, Telemarketing, etc.
- Digital activities: Examples of digital activities of advertising are as follows, Emailing, SMS, Google ads, Facebook ads, Lead Generation, etc.
According to Boyard O’ Wheeler, “Advertising is a non-personal presentation of Ideas goods or services for the purpose of inducing people”
Some facts about advertisement:
- It is a non-personal form of presentation
- It is a paid form of communication
- It can be oral written or visual
- It is a form of mass communication
- Advertising is different from publicity
Benefits of advertising:
- Advertising attracts new customers: Advertising your business increases the aura of your business so that you can attract and reach your new customers.
- Advertising keeps your customer up-to-date: When you are launching a new product, then it is advertising that will help you to broaden your reach and allow your customer to be informed about your products and their benefits.
- Stay ahead of your competitors: No matter which business you are into, you will have competitors around you and they are using paid ads to increase their brand awareness and reach their potential customers and if you are not using paid ads you will lose business from your competitors.
- Increase the sales: Ad campaigns directly influence the sales cycle, It helps to get more leads, and helps you to achieve higher ROI.
- It boosts your reputation in the market: You can run advertisements that highlight a positive aspect of your business and promote your Unique Value Proposition (UVP) so that you can stand out from your competition.
Importance of advertising
The importance of advertisement are:
- It increases sales.
- It helps to build a good reputation for your business in the market.
- It creates a brand recall value.
- You can use advertisements to spread awareness about your latest offers, product, or services.
- It helps to convert your audience into buyers.
In the modern age, digital advertising is the most cost-effective, efficient, and gives a higher Return On Investment (ROI).
Benefits of advertising digitally:
- It is an effective way to drive traffic from the internet globally.
- It is highly customizable and you can laser target your audience by gender, age, interest, demographics, buying behaviour, etc.
- You can target how many people are clicks on your ad, Impressions, Reach, Website visits, etc.
- Facebook ads are easy to set up and give quick results and it is cost-effective in comparison to radio, Billboard, television ads, etc.
- You can have Custom CTA i.e., a variety of calls to action. For example, if you have an E-Commerce Store you can add shop now, as a CTA, If you have a restaurant you can add a See menu, You can even send WhatsApp messages, and the best part is you can track all of these things.
These all were the importance of advertising and benefits of advertising, and how it can help you grow your business. Your competitors are investing in Paid Ads, you should also grab this opportunity to bring your offerings in front of your potential customers.
Conclusion
I hope you now have a better understanding of how advertising may help your company succeed. Get in touch with Digital PRC if you’re still unsure about how things work and need some assistance. We’re here to help you expand your business.