Suppose you have written an amazing book on weight loss and you are not sure how this book reaches the right audience, who could enjoy and learn from your book and add value in their life. 20 years back there were only a few platforms of advertisement like print ads, newspaper ads, billboards, television, radio ads, and direct sales.
All these options were very expensive and you don’t know whether your target audience is seeing your advertisement or not. You can’t calculate the return on investment, you can’t get in-depth insights into your ad.
Also, you can’t track among all these platforms which platform is working best so that you can put more money into that, to be very precise all these platforms were not trackable.
Imagine the same scenario in the present that is 2022, you now have access to digital marketing which is the most cost-effective, trackable, higher Return on Investment (ROI) and a lot of other stuff. In today’s world, people advertise their product or service using search engines, social media platforms, etc.
Among all these platforms social media marketing helps to advertise your product or service to a highly targeted audience because people spend most of their time on social media. Hence, social media marketing is not a need of today’s world but a necessity.
Examples of Social Media marketing platforms:
Let’s look at the benefits of social media marketing which can help you to skyrocket your business and the things which are working right now.
If you leverage social media marketing in the right manner, then you will be benefited from the following points mentioned below:
- Increased brand awareness
- Qualified web traffic and conversion
- Increased sales lead
- And convert it into paying customers
Let’s look at the benefits now of the right social media marketing strategy:
- Reach of social media: Today, nearly 45 million active social media users globally and if you realize it, it’s a huge number. If you are not using social media marketing you are losing business from your competitors.
- Super targeted: If you have a product that is for the youth like a protein supplement product, then you can laser target your audience.
- You can go super narrow down and target your audience of a particular age, gender, Interest, and buying behaviour.
- You can even target your audience in a particular area of a city.
- You can even target the audience who have visited your website or the people who have watched your video.
- Organic growth: If you don’t have a budget to put into ads then you can either grow organically. Many businesses don’t run ads and are still doing great in their respective fields. All you need to know is the right strategies.
- Increase brand awareness: Putting content on social media platforms and interacting with your audience (which might be your customers in the near future) builds authenticity and trustworthiness in the eyes of your audience.
- The right strategy: Social media marketing is not about putting content that you feel like, love, find interesting, or whatever is trending right now. You should maintain a proper content calendar that answers the questions and queries of your customers. If you answer the queries of your customers through your content on social media platforms it is more likely that they will trust you more.
- Redirect your traffic: If you have a good following on social media platforms then you can redirect your traffic to your website where you will have an amazing offer for your customers or even you can redirect them to a newsletter.
Conclusion
I hope you now have a better understanding of how Social Media Marketing may help your company succeed. Get in touch with Digital PRC if you’re still unsure about how things work and need some assistance. We’re here to help you expand your business.